So, what’s a marketer to do in February to target the right audience?įirst, wish for spring to begin. February 29 happens every four years to keep us aligned with orbit around the sun. This year, February packs a punch with an extra day because it’s a leap year. It’s not all about Valentine’s Day, Fashion Week, or Super Bowl Sunday (okay, maybe it is). ? Reply below and we'll compliment you! /EdiypceOozįebruary is extra special this year. ICYMI – #NationalComplimentDay was yesterday…but we're obsessed with our customers everyday (in an endearing way, we promise). UNHCR, the UN Refugee Agency January 27, 2019 Show them they’re not alone & #StepWithRefugees /TOTZEfdmRH Refugees travel about 2 billion km every year to find safety. How would you explain the repeal of Net Neutrality? We did it with the Whopper. January 31-February 6 – AT&T Pebble Beach Pro-AmĮxamples of January holiday marketing campaigns for brands: January 30 – National Hockey League All-Star Game *January 24 – Community Manager Appreciation Day #CMAD January 20 – Get To Know Your Customers Day January 18 – Winnie the Pooh Day (Author A.A. January 17 – Ditch New Year’s Resolutions Day
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January 12 – National Take the Stairs Day January 11 – National Human Trafficking Awareness Day January 10 – National Clean Off Your Desk Day January 10 – College Football Playoff National Championship January 10 – National Bittersweet Chocolate Day January 5-9 – PGA Tournament of Champions January 23-29 – Clean Out Your Inbox Week January 23-29 – National School Choice Week And if your business is trying to reach a particular type of audience, you definitely want to know when holidays relevant to your products and services are happening. It’s true – there’s a holiday for just about everything. I bet you had no idea that dried fruit and seeds lovers unite on August 31 each year in celebration of “National Trail Mix Day.” Okay, so you’re probably fairly certain that your Canadian customers want to hear from you on their Thanksgiving, not the American one.Īnd you know Christmas will roll around religiously on December 25 each year.īut did you know there’s a “Cuddle Up Day” in January? Sure, you’re well aware that Easter falls on a… wait, how do they decide when Easter happens? Don’t let the door hit you.Īs we set fresh eyes on the year ahead, there’s one opportunity that’s always going to be there for you – even when some crazy thing like, say a pandemic shakes things up for your marketing team: Holidays!